Every project is different.

Discovery

Every project starts with a few simple questions:

• What problem are we solving for the user and/or business?
• What’s the risk if it isn’t solved?
• If starting with a solution, why this particular approach, how does it solve the problem, and what other solutions were considered?

Research & design

If research is needed, I partner with the PM to plan and execute it. Research often ends up bleeding into multiple project phases as learning evolves.

Based on project needs, scope, and constraints, I either create a proof of concept to gather early stakeholder feedback or collaborate with the team to generate, iterate on, and refine solutions.

Prototype & test

Once we’ve landed on a solid V1, I create a clickable Figma prototype and conduct user testing. Insights are synthesized and shared with the team to guide feature prioritization and inform design decisions.

Iterate

Designs typically go through roughly 3-5 iterations and undergo weekly design critiques before grooming with engineers.

Deliver

After finalized designs are handed off to engineering, I remain available to engineering for any questions that arise during development.